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03:39 - 05/04/2014



Earlier last week I had this BEAUTIFUL Bottega Veneta (I have such a crush on everything Bottega Veneta right now) dress at work and I really couldn’t resist trying it on. Would wear it exactly like this, with a pair of leather flip flops, during vacation if it only was mine..


Leather sandals from ATP Atelier.

05:07 - 03/04/2014




Tshirts, Zara.

I know you’ve seen this black tshirt on before but I had to share the white one as well. I’ve been in to draping for quite some time now and I’m not over it yet.

11:02 - 03/04/2014



Throwback to a dinner back in August, celebrating the opening of Engelbert jewelry. Here with Tina Törnqvist, the stylist of the Crown Princess of Sweden.

Found this picture on my computer and realized I haven’t worn that Stella McCartney dress ever since this dinner. When it gets a bit warmer I’ll definitely wear it more often.

10:33 - 02/04/2014



Ever since I laid my eyes on this silk scarf by Hermès for the first time I’ve been sort of..what’s the word I’m looking for..OBSESSED. First of all: it’s huge. I mean you could cover your whole body with this thing. Second of all, this print in this colour combination is beautiful. It’s bohemian but still luxurious. Yes, I could go on forever. Still dreaming away…




Frida Gustavsson, photographed by Andreas Öhlund and Maria Therese, styling by me for STYLEBY #23.

01:44 - 01/04/2014




SO, the news are out! A huge congrats to Elin and her soon husband to be, Karl Lindman on Totême! I guess you already read all about it but I actually had the opportunity to meet Elin for breakfast last week and take a closer look at the pieces and let me tell you, there are some serious it pieces for your vacation wardrobe here, ladies! They’ve put a lot of effort into choices of materials and great detailing. The collection will be released May 5th at, net-a-porter and at The Line. Can’t wait!

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