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12:04 - 26/03/2014


So, today STYLEBY #24 will be in stores! As usual you get the new issue a couple of days before as a subscriber and right now we have a great offer (how about a mineral foundation+brush and mascara from Bare Minerals and 3 issues of STYLEBY for 99 sek!? That’s a freaking awesome deal, if you ask me), you’ll get it HERE. Live outside of Sweden? No problem, just send an email to and they’ll help you out! Below is a sneak peek of what you’ll find inside this fierce issue!



We meet super stylish women to take a look at their homes and wardrobes. Powerwoman Sofia Wallenstam from House of Dagmar seen above (this is only a SMALL part of this feature though, this woman brings some serious home and wardrobe envy, don’t miss out).



I’ve styled a denim story on Helena Greyhorse, whom you recently spotted in Vogue Italia. I wanted to make denim a bit more sophisticated and dressy, hope you’ll like it.



..and Andreas Öhlund and Maria Therese have shot a beautiful story with Sara Blomqvist and Dorothea Barth Jörgensen, styled by Emelie Johansson.



Great read: if you read Swedish, Elin tells the story about how we started STYLEBY.



A bunch of shopping pages with a LOT of inspiration on how to dress this spring and summer.



Our beauty editor shares the it products within the beauty segment right now.



The editorial staff plus contributors share our spring wishlists. Mine seen above.



The story about the Birkin bag, which celebrates 30 years!



We’ve also made revisits to some of the amazing people who shared their wardrobes with us before to take a closer look at some of their best buys since we last met.


To remind you, this is only a SMALL part of what’s hidden inside! Juicy, huh!? GO GET IT!


09:41 - 03/02/2014


Frida Gustavsson/Stockholmsgruppen shot by Andreas Öhlund and Maria Therese. Make up by Nina Belkhir, hair by Philip Fohlin.

Wooop, woop, STYLEBY #23 is here and this is our big spring issue! We have b e a u t i f u l Frida Gustavsson on the cover of this one, which you’ll get to see more of inside (hello, 16 pages of spring fashion! Also, if you read Swedish you’ll find a great interview with this talanted supermodel as well. This girl is so much more than just a face, which you’ll quickly discover). We met up with Swedish mega star Gina Dirawi (which I gave a whole new look for our shoot), you get to meet top model legend Claudia Schiffer, Elin and the the editorial staff a long with some of our beloved contributours share our top buys, as usual we get a peek into some very stylish women and their wardrobes, this issue is also p a c k e d with loads of perfect accessories and MORE. Nope, I wouldn’t want to miss out on this issue either..go get it!


Suddenly in the mood for pink..lipstick from Chanel (Rouge Allure Velvet) in the shade “La Diva”.

07:16 - 12/12/2013


STYLEBY #22 has landed! Super excited about this issue, you won’t be dissapointed, that I promise! You get the full trend report for 2014 written by me and our Beauty editor, an interview with Carine Roitfeld(!), A LOT of inspiration and perfect buys for the resort season and, of course, you get a peek into the wonderful homes and wardrobes of some fabulous women. ENJOY!

..and oh, if you haven’t gotten yourself a subscription yet we have a great offer for you, including the perfect set seen above from Essie, HERE! And yes, you can subscribe outside of Sweden, send and email to and they’ll help you out!

10:52 - 31/10/2013


Woop, STYLEBY #21 has landed! If you’re a subscriber you’ll have it today or tomorrow and you’ll find it in stores next week!

Living outside of Sweden and want to get a subscription (yes, you do!)? Drop an email to and they’ll help you out! The offer below is only for residents of Sweden.


Woho, STYLEBY #21 har landat! Är du prenumerant har du den i brevlådan redan idag eller imorgon (härligt va!?), annars hittar du den i butik nästa vecka. Just nu har vi dock ett superbra prenumerationserbjudande: du får 3 nr av STYLEBY + 2 superhärliga doftljus från Malin+Goetz för 99 kr! Ganska så perfekt i detta mörka höstväder. Du hittar det HÄR.


09:58 - 14/10/2013


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Alison Nix, photographed by Ryan Michael Kelly for STYLEBY #20, styling by me. Hair by Yoichi Tomizawa, make up by Keiko Takagi.

Y’all haven’t missed out on STYLEBY #20, right!?



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