13/02/28 - 04:58 - In: Okategoriserade


So the moment we’ve ALL been waiting for has finally arrived. The collections from Balenciaga are what I always look forward to the most during the fashion weeks, for me Balenciaga is, and has always been my absolute favorite brand (with that said, I know I’m not the only one with love for the house of Balenciaga) so when the word was out about Nicolas Ghesquière leaving I was almost heartbroken (I’m not even kidding, ask my boss what my face looked like when reading the news). There were rumours about Christopher Kane taking over which quickly turned out to be false as Alexander Wang was named the new chief designer. Now, for me, Nicolas Ghesquière is irreplaceable, with his 15 years at the house, no designer or brand have inspired me so much during such a long period of time as Ghesquiére for Balenciaga. For me it was kind of odd to go for an american designer but to be honest, it kind of felt like no one could fill Ghesquière’s place anyway so it might as well be someone totally different, no? And now, after much anticipation the first collection is shown to the world. So what do I think? It’s a well put together collection and Wang refers to classic Balenciaga silhouettes and structures, as well as prints. He’s put a great effort in to keeping true Balenciaga features and the textures feel modern, in that sense a perfect match between Balenciaga and Wang, since Wang has a great eye for new materials. It certainly feels more grown up that what he has done before. Is it mind blowing? No. Nicolas Ghesquiére’s magic is still deeply missed, of course. But let’s remember, Wang hasn’t an easy task to take care of here and over all I do think he’s done a great job. What do you think?


13/02/28 - 12:08 - In: Work

Molami asked if they could follow me a couple of days at work both in London and Stockholm and here’s the result! I’m talking a bit about my daily inspirations and a bit about my work. I must say though, I was so sick when doing the interview (we’re talking HIGH fever) so my voice is kind of weird and my English isn’t the best. But I do speak a lot about the most important inspirations and they way I think regarding styling so check it out!

Molami frågade om de fick haka på mig under jobb i London och Stockholm och här är resultatet! Jag pratar lite om var jag hittar inspiration (musik är ju givetvis en stor del av det för mig) och om hur jag tänker kring styling. Måste dock bara tillägga att jag var SÅ sjuk när intervjun gjordes (vi snackar 39 graders feber) så min röst är lite off och engelskan är inte på topp men det bjussar jag på! Ta en kik!


13/02/28 - 11:32 - In: Beauty


Current obsession: Vernis In Love from Lancôme in the shade “Rouge reglisse”. Love the color.

På mina naglar just nu: Vernis In Love från Lancôme i nyansen “Rouge reglisse”. Älskar denna färg!




13/02/27 - 03:02 - In: STYLEBY> Work


STYLEBY #15, shot by Tobias Lundkvist, styling by me.

You haven’t missed out on this issue of STYLEBY, right? This is from an editorial I styled (remember this?), one of my favorite looks actually. Also, I love the hair (done by Sofia Ringberger), really want my hair to look that way..

Ni har väl inte missat att haffa STYLEBY #15!? Den här bilden är från ett jobb jag har stylat (kommer ni ihåg?) till detta nummer och det är en av de looks jag är mest nöjd med. Älskar också håret (som Sofia Ringberger gjort), måste få till det där svallet!


13/02/26 - 06:39 - In: Fashion week


Re see at Gucci to take a closer look at the collection.


As I mentioned before, there’s a lot of snakeskin in this collection. There’s a lot of snakeskin and fur in the fall collections in general (to be frank I don’t think I’ve ever seen this much of it during one season and Paris is yet to come), which is kind of overwhelming and morbid of course but I do report on the trends, so don’t shoot the messenger.


Also, a lot of feather and embellishments in the evening wear at Gucci.


Anja Rubik leading the finale at the Gucci show.


The casting at MaxMara.

Max Mara

One of my absolute favorite pieces from the collection (I have quite a few from this collection though) -a midnight blue, velvet wrap top. Beautiful!


At the Max Mara show. The collection includes 40 pieces of outerwear (!), which were very strong. Big statementcoats are BIG this fall.


Max Mara again.


At the Dsquared2 show, next to Aurora Sansone and Anna Dello Russo.



At Dsquared2, wearing jacket, knit, skirt and shoes from Dsquared2 pre fall, bag from YSL.



Loved this look at Bottega Veneta.


Details of day 3: shoes by Stella McCartney, pants from Whyred. Pic by Vogue Paris.


Lite random bilder från Milano. Kommer en större trendrapport när Paris modevecka är över. Sen vill jag bara tillägga att jag försöker att skriva på både engelska och svenska i varje inlägg men ibland har jag helt enkelt för mycket att göra och där med väldigt lite tid att hinna med ett inlägg på så då tänker jag att det är bättre att jag skriver så att alla förstår. Men så ni vet, jag kommer att fortsätta skriva även på svenska så ofta jag bara kan!



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I have so many talented and creative colleagues! I thought that I should interview some of them for Beauty Department and find out about their favorite products and some of their tips and tricks. First out is Teresa Grundin. Since 1999 she has been working as a make up artist for model agency Mikas. In […]

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You might know Emma Elwin from the editorials and campaigns credited as the stylist putting together the thought-through looks, or maybe as the blogger introducing the half tucked-in denim shirt-skinny jeans combination into your wardrobe? From Freshnet (yeah!), via Swedish Elle she has now landed on her own website focusing on sustainable fashion. It comes […]

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It’s the beginning of April, how is that fitness resolution going? Just a friendly reminder. Hitting the gym is not only for those who have a short-term goal to get in shape in time for summer or for those who seem to have it as a life goal to gain as much muscles as possible. It’s simply […]

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I love easter! It is one of my favorite holidays actually, it means spring is coming and I get to see my family and friends, eat a lot of delicious food, drink some wine and just chillax. And then, of course, there are the easter eggs. This year instead of an egg full of candy […]

Fashion 4 weeks ago Sofia Chowdhury

We all know that even the tiniest bit of leather can be crazy expensive. But hey, for this Spring you do not have to break the piggy bank to get your hands on a cool 70’s suede skirt! The high street chains have gotten in to the game and have served us a splurge-friendly variety of this seasons it-item so […]

Beauty 4 weeks ago Alexandra Aronsson

Now that the fashion weeks for Fall are over, maybe we can concentrate one minute on what in for this Spring? I have chosen out a my favorite beauty-looks from the Spring 2014 shows that will most likely (or hopefully!) be seen in our surroundings too!   Eyeliner There are always eyeliner in some way every season […]

Beauty 1 month ago Alexandra Aronsson

It’s Friday and you deserve some luxury! Indulge in some amazing products that will everything feel so much more pretty and nice and that will help you set the right mood and vibe for the weekend.   Bring out gorgeous, soft, silky skin with a beautiful glow with Exuviance Triple Microdermabrasion.  A thin layer on clean […]

Fashion 1 month ago Fanny Nord

When the grey sky is heading away and the sun finally revealing itself it’s time to go find yourself a new delicate pair of sunglasses. Round hippie goggles or parisian cats? We present the sassiest ones for summer. Top left, Anna-Karin Karlsson, Rose et la Mer cat eye acetate, approx €600 Top right, Acne Studios, Pascal […]