13/01/22 - 08:03 - In: Campaigns> News> Press> Work

Columbine Smille för DAY Birger et Mikkelsen


Photographed by Henrik Bülow

A while ago the lovely people at Day Birger et Mikkelsen asked be if I wanted to be their campaign face for 2013, and with Caroline de Maigret as the previous face of the brand it was, of course, kind of hard to say no! Here’s the result of the spring ad campaign! I’m very happy about this collaboration since I’ve always liked Day Birger et Mikkelsen, as you already know I love the contrasts between dressy and casual and I think that’s very much what the design and thoughts behind this brand are about. Can’t believe I’ll be seeing myself on spreads in some if the biggest European fashion magazines this year, feels kind of strange!

Some words from the press release going out today:

“DAY BIRGER ET MIKKELSEN is proud to announce their campaign face for ss13 and aw13 -Columbine Smille. Columbine is a well known fashion blogger and editor and have, for many years, been one of the most influental people at the Swedish fashion scene.

Columbine’s strong personality and amazing sense of style and fashion complete DAY BIRGER ET MIKKELSEN in a perfect way, where the goal is to always tell exciting stories and news.”

If you want to see a sneak peek of how it looked behind the scenes, take a look at the video below!

Så, för ett tag sedan frågade Day Birger et Mikkelsen mig om jag ville vara deras kampanjansikte för 2013 och med Caroline de Maigret som föregångare var det givetvis svårt att säga nej!  Här är en del av resultatet, nämligen vårkampanjen! Jag har ju alltid gillat kombinationen av dressat och bekvämt, en slags avslappnad elegans och det tycker jag är en väldigt stor del utav Day Birger et Mikkelsens estetik. From denna månad kommer det här uppslaget ligga i flera av Europas största modemagasin och det känns ju faktiskt nästan overkligt!

Ett utdrag från pressreleasen som skickades ut idag:

“DAY BIRGER ET MIKKELSEN är stolta över att kunna presentera sitt nya kampanjansikte för SS13 och AW13 – Columbine Smille. Columbine är en välkänd bloggare och moderedaktör, som under många år har varit en av de mest tongivande personerna på den svenska modescenen.

Columbines starka personlighet, samt otroliga känsla för stil och mode, kompletterar DAY BIRGER ET MIKKELSEN på ett perfekt sätt, vars mål är att alltid förmedla spännande historier och nyheter.”

Är du sugen på att se en liten sneak peek av hur det såg ut bakom kulisserna kan du ta en kik på videon här nedanför!


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